Setting SMART Goals for Realtors

If you’re a Realtor or have owned your own business in the past, you likely already understand how ESSENTIAL settings goals are to business success. However, not all goals are created equal. To maximize your efficiency and effectiveness, it’s essential to set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. Here’s how you can apply the SMART criteria to your goal-setting process:


Define your goals with precision. Instead of setting a vague goal like “increase sales,” specify the target, such as “increase sales by 20% in the next quarter.” This specific target provides a clear direction for your efforts.


Establish measurable criteria to track your progress. For example, if your goal is to increase client referrals, track the number of referrals received each month. Measuring progress and having clear numbers helps you stay on track and make adjustments as needed.


Set goals that are challenging yet attainable. Consider your resources, skills, and time constraints. For instance, if you’re a new Realtor, aiming to double your sales in a month might be unrealistic. Instead, set a goal that stretches your abilities without setting you up for failure.


Ensure your goals align with your overall business plan, long-term objectives, and the current market conditions. For instance, if the market is slow, focus on building relationships with potential clients rather than setting aggressive sales targets. If you haven’t created a business plan for yourself yet, stop what you’re doing and get one started – this will help you keep all of your SMART goals on track and inline with the bigger picture. Live Plan is a great tool to help with business planning and to help fast track your growth!


Set a deadline for achieving your goals. This adds a sense of urgency and helps you prioritize your tasks. For example, if your goal is to expand your client base, set a timeline for how many new clients you aim to acquire each month.
Using a project manager system such as MeisterTask can help you stay on track with time bound reminders!

By setting SMART goals, your can enhance your productivity, stay motivated, and achieve greater success. Start implementing these strategies today – check out the prospecting SMART goal below for as great example to follow!

Example of a SMART Goal:
Prospecting and Obtaining 30 New Contacts per Day


  • I will prospect through a combination of cold calling, networking events, and social media platforms to obtain 30 new contacts per day.
  • I will focus on expanding my network within the real estate industry, targeting potential clients, and building relationships with professionals who can refer business to me.


  • I will track the number of new contacts added to my database daily.
  • I will keep a log of the methods used to obtain each new contact (e.g., attended networking event, sent LinkedIn connection request, made cold call, follow for follow social media posts).
  • I will aim to increase my daily contact count consistently over time.


  • I will dedicate at least 2 hours each day to prospecting activities.
  • I will utilize tools and resources such as CRM software, industry events, and online networking platforms to maximize my reach and efficiency.
  • I will continuously seek out new prospecting techniques and adjust my approach based on results.


  • Increasing my network and client base is essential for growing my real estate business.
  • By consistently adding new contacts, I can expand my opportunities for referrals and potential business partnerships.
  • This goal aligns with my long-term objective of becoming a top-performing real estate professional in my market.


  • Starting from [insert start date], I will aim to obtain 30 new contacts per day.
  • I will review my progress weekly to ensure I am on track to meet my daily contact goal.
  • I will check my project manager alerts to ensure I am sticking to my self set time goals.
  • I will reassess my prospecting strategies quarterly and make adjustments as needed to maintain or increase my daily contact count.

By setting this SMART goal, I will enhance my prospecting efforts, grow my network, and increase my chances of success in the real estate industry. 🙌🏼

Not sure if you’re nailing it? Schedule a Business Assessment with me to ensure you’re on track with your goals! We will discuss your branding, systems and strategy and create a comprehensive plan for your business success! Let’s go!

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